Are you leveraging ambiguity to drive innovation?
Are you reacting to change, or creating it?
Are you “skating to where the puck is going, or where it has been”?
The world has turned VUCA and that changes everything. VUCA is an acronym for Volatile, Uncertain, Complex, and Ambiguous, indicating that our previous notions of predictability and control no longer apply.
It is a world that is far more volatile and uncertain than ever, driven primarily by unprecedented levels of interdependence and rapid change among actors and events. Small changes in such a complex system can cause ripple effects that amplify unpredictably over space and time, and often at dizzying speeds. Increased ambiguity makes it difficult, if not impossible, to project future outcomes based on past trends.
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